Customer interview best practice funny frisch

funny frisch a german snack company recently launched it’s 2016 chips election.

They’ve made up a snack box with 3 different tastes.
Inside the box there’s a code with which you can go to their website and vote for your favorite one and win a snack package.
In our eyes a great idea to interview and engage with your customers to test out new products. This way funny frisch gets to know which tastes their customers actually prefer and save money on marketing researches which tastes might like.